Apple are said to be finalising the take over of Shazam, a mobile app used by hundreds of millions of users to acquire track ID’s in just seconds. The tech giant company have also predicted plans to cease music downloads from Apple Music in 2019.
The deal, announced last year, was under EU investigation and stalled for some time after it was thought that there may be potential dangers posed by Apple to fellow tech competitors in the music streaming market if Apple, one of largest tech companies, introduced new features to Shazam that would be compatible or synchronise with it’s established Apple Music Service.
A statement by Margrethe Vestager, European Commissioner for Competition mentioned “After thoroughly analysing Shazam’s user and music data, we found that their acquisition by Apple would not reduce competition in the digital music streaming market” and also noted “access to Shazam’s data would not materially increase ability to target music enthusiasts and any conduct aimed at making customers switch would only have a negligible impact,”.
The competitor concerns have been proved wrong, but the news comes just after Apple announced their plans to possibly stop Apple Music downloads from 2019 after they’ve found a significant growth in their streaming service. It will start with a gradual wind down process and won’t affect music already downloaded by customers, eventually resulting in a cease of music sales, quoting, “when people stop buying”.