Carlsberg become the first in the world to introduce paper beer bottles
Carlsberg introduces this new concept as a part of their Together Towards Zero initiative, which aims to reach zero carbon emissions and a 30% reduction in its “full-value-chain carbon footprint” by 2030.
Vice President of group development at Carlsberg, Myriam Shingleton said “We continue to innovate across all our packaging formats, and we are pleased with the progress we’ve made on the Green Fibre Bottle so far. While we are not completely there yet, the two prototypes are an important step towards realising our ultimate ambition of bringing this breakthrough to market. Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges, just as we did with our plastic-reducing Snap Pack.”
Myriam Shingleton continues “The work with our partners since 2015 on the Green Fibre Bottle illustrates that this kind of innovation can happen when we work together. We’re delighted that other like-minded companies have now joined us as part of Paboco’s paper bottle community. Partnerships such as these, ones that are united by a desire to create sustainable innovations, are the best way to bring about real change.”
“We’re driven by our constant pursuit of better, to create more sustainable packaging solutions that help people to live more sustainable lives. Sometimes that means completely rethinking how things are done – pushing the boundaries of existing technologies and overcoming technical challenges as they present themselves.”
This innovative approach to reducing waste will likely set the tone for other companies, hopefully encouraging other companies to do the same. This could be a very welcome approach to Irish festivals and clubs in the future, dramatically reducing the use of single-use plastics.