Max HeyraudMeet Ruby Murray, a final-year NCAD student whose conceptual womenswear collection is inspired by Irish club culture and the ritualistic sense of community and connection embedded in rave.
Rooted in the resurgence of Ireland’s post-pandemic nightlife, the collection explores the club not simply as a space of entertainment but as a shared environment of release, expression, and transformation. For Ruby, the club becomes something you don’t just enter, but move through, an experience that leaves you changed.
She explains, “It allows for an uninhibited sense of expression, untapped euphoria, and shared joy. In a world filled with uncertainty, it can offer a release from everyday life.”
That atmosphere is translated into RITUAL, a collection driven by bold, neon-infused colour palettes and visual references to lasers, strobe lighting, and immersive club environments. It captures the heightened sensory experience of the dancefloor at its most intense and absorbing.
Combining streetwear comfort with a womenswear sensibility, the collection is designed for movement, endurance, and long nights. Performance, print, painting, and garment design merge into a cohesive body of work that reflects physical and emotional rhythm, clothing shaped by the energy of the dancefloor itself.
