Max HeyraudLast week Effy released her latest high-octane offering “Run It ” with Mall Grab, and announced her forthcoming EP ‘Not What It Seems’ due for release on the 17th June. The release of this latest thumping, bass heavy single solidifies a sonic shift and penchant for grittier club productions that will be found on the forthcoming EP.
Effy burst onto the scene in 2019 for a Mixmag Live party alongside Helena Hauff, FAUZIA and Jaguar. Her debut single “Fluffy Clouds” landed just before the pandemic, Effy has continued to make her ascent having been hotly tipped by many as, one to watch. Despite it all, she churned out a further five solo singles, a track with Mall Grab and three remixes for Scuba, Earth Boys and Franc Moody. Effy was named one of Pete Tong’s Future Stars of 2021, as well as holding down a Residency at The Warehouse Project.
Effy is keen to use her space in dance music to celebrate women artists, coming up this year she will launch her own club night and community focused party of the same moniker Not Yours – named for the fact that women do not belong to anyone. Alongside a host of surprise guests, fans can also expect to see her close friends and fellow DJ pals.
”Run it was totally unplanned. I had this cut up vocal sample that I’d been sitting on for ages, so I showed it to Jordy to see if he wanted to do anything with it. He put some sick drums and bass on it, I added some acid and we ended up with this breakbeat Prodigy-esque tune.”
“This is my debut EP so I have tried to encapsulate all of my sounds in one short project. Techno, breakbeat, bass and some more softer melodic stuff. This project was mostly inspired by the feelings I had when clubs opened after the pandemic and finding my confidence as a DJ and artist.”