Max HeyraudCUPRA Ireland’s “On The Pulse” DJ competition returns, spotlighting the next wave of electronic talent. Aspiring DJs can submit a 30-minute mix for a chance to win a €2,500 artist development fund and a set at Beyond The Pale 2025—entries open Feb 24th.
This marks CUPRA‘s second year partnering with Beyond The Pale and hosting their On the Pulse DJ competition. As an automotive brand dedicated to creating emotional experiences and supporting young creatives, CUPRA’s collaboration with Beyond The Pale Music & Arts Festival reflects its ongoing commitment to nurturing emerging talent across various creative fields.
Beyond The Pale Music & Arts Festival has firmly established itself as a staple in Ireland’s festival scene, serving as a hub for diverse artistic expression—from cutting-edge music curation to visual art and beyond. In collaboration with CUPRA Ireland, the festival is offering an up-and-coming DJ the opportunity to perform this June.
DJs can submit a 30-minute mix showcasing their skills, track selection, and creativite flair, with a panel of industry experts judging based on originality and impact. The winner will take home a €2,500 artist development fund and secure a live performance at Beyond The Pale 2025.
The competition will run until April 6th and then five finalists will be selected to perform at a final event in May.
You can apply here.
Speaking about the partnership and competition, Robert Stapleton of CUPRA Ireland commented: “We’re delighted to return for the second year of the On The Pulse DJ competition in partnership with Beyond The Pale. Our island is brimming with undiscovered talent, and this competition is all about giving these artists the recognition they deserve. Performing at a festival is a significant milestone for many, and with the support of Beyond The Pale, we can make this dream a reality for an emerging artist. Our collaboration goes beyond the competition itself, as we’re excited to enhance the festival experience with our onsite CUPRA brand presence throughout the three-day event.”
Speaking about the partnership, Kate Farnon, Festival Producer for Beyond The Pale, commented: “We are delighted to be partnering with CUPRA again this year, continuing our shared commitment to innovation and emerging talent. The On The Pulse DJ competition is an incredible initiative, offering up-and-coming artists a rare opportunity to perform alongside some of the world’s top international dance acts. A great deal of thought goes into curating this competition to ensure it reflects the depth and diversity of homegrown talent, and this year’s winner will no doubt be one to watch.”
