Max HeyraudPallas Projects/Studios continues its 2025 Artist-Initiated Projects programme with €URODANC€, a new exhibition by Reuben Brown that uses club culture, past, present and imagined, as a lens for exploring queer intimacy, memory and emotional release from Friday 20th June – Saturday 5th July.
At its core, €URODANC€ looks at what the club means to people: Joy, heartbreak, connection, and healing. Using sculpture, video, sound, and scent, Reuben Brown transforms the gallery into a space that captures the emotional highs and lows of queer nightlife. The exhibition blends personal stories with shared memories, showing how the dance floor can be a place of both escape and deep feeling.
The centrepiece is a new film, In the dusk we are shadows made of light, but we dance in the echoes of the summer, which remixes Eurodance lyrics into a love poem. Structured as a multilingual voiceover, cutting between English, Dutch, Spanish, Romanian and more, the film combines strobe-heavy visuals, club lighting and sound to evoke the rush and aftermath of a night out.
Surrounding the film are sculptural and sensory elements that heighten this experience: subtle airflow, shifting lights, vibrations and heat that move through the space. These physical gestures blur the boundary between viewer and work, pulling the body into a state of attention and vulnerability. Some moments are soft and ambient, others more jarring, mirroring the emotional terrain of clubbing itself.
Brown’s ongoing research project, club [construction], adds another layer. A series of DIY-style pamphlets, part archive, part artwork—critique the gaps in queer historical documentation. Lavender and Glittered for the Occasion covers readers in glitter if handled carelessly; SWEAT-SLICKED, HEAVY AIR, CHEMICAL MEMORY is printed on paper infused with amyl and male pheromones. Each one captures a different emotional register linked to queer nightlife, from nostalgia to desire. Also included are interviews, notes and references that informed the project.
