Max HeyraudSmirnoff is returning to Electric Picnic 2025 with Smirnoff Sound Nation, a bold new music platform rooted in inclusivity, accessibility, and unforgettable live experiences.
The Smirnoff Stage will feature a dynamic mix of global headliners and emerging Irish DJs who reflect the diversity and vibrancy of today’s music culture. With accessibility at the forefront (from wheelchair-accessible spaces to sensory-friendly features), Smirnoff is setting a new standard for inclusive festival culture, ensuring the party is one where everyone is invited.
Smirnoff’s Electric Picnic 2025 lineup is a celebration of emerging Irish talent and progressive global sounds, spotlighting artists who reflect the diversity and vibrancy of today’s music culture.
Festival-goers can expect unforgettable performances from international headliners such as Gorgon City, Jungle, Effy and SHEE. The Smirnoff Stage will also showcase grassroots DJs, including Derv, Onai and Kayleigh Glynn, who will each bring their unique sounds and vibe to the stage. Alongside this fresh energy of Irish DJs, the event will feature the dynamic winner of the Smirnoff Invites Competition – the brand’s first-ever Irish artist contest, offering one rising DJ the opportunity to perform on the Smirnoff Stage at Electric Picnic.
In celebration of 25 years of Smirnoff ICE, the stage will also play host to the legendary Smirnoff ICE Queens, who will deliver high-energy, immersive performances that champion bold self-expression in all its forms.
And that’s not all, this year also sees the launch of a bold new campaign in collaboration with District Magazine. Smirnoff is rolling out a nationwide open call to decide who should take to the stage as part of the 2025 Smirnoff Collective. Fans and communities across Ireland are invited to nominate collectives across Fashion & Beauty, Music, Performance, Arts and more!
“At Smirnoff, we believe music should bring people together, no matter who they are. That’s why we’re proud to create a space at Electric Picnic that celebrates diversity, prioritises accessibility, and showcases incredible talent – a place where all tastes can come together for one unforgettable party.”
[David Heaney, Head of Marketing Spirits, Diageo Ireland]
We are delighted to welcome Smirnoff back to Electric Picnic in 2025. The brand is not only enhancing the festival experience with incredible music and atmosphere but also demonstrating a meaningful commitment to inclusivity and accessibility.”
[Melvin Benn, Festival Director]
