Max HeyraudSpeaking to the Business and Trade Select Committee, Andrew Parsons responded to the fallout from last year’s ticketing fiasco, where Oasis fans were stung by soaring prices due to “dynamic pricing” tactics.
Parsons spoke to MPs looking into concerns that fans are being charged inflated prices for tickets. Speaking to the Business and Trade Committee, he insisted that the ticket price on the site “is the price that the artist has worked with us to determine is the price they want it to be set at.”
He stated that Ticketmaster “prices are set in advance” and that they “don’t change prices in any automated or algorithmic way.” When pressed on whether the company was “ripping off fans who just want to see the shows they love,” he replied: “I don’t believe so, no.”
“Where differing price tiers are made available, that’s a choice of the event organiser. Selling a small amount of tickets at a higher-priced tier seems fairly reasonable,” he said, via BBC News. He continued, ” They are the prices to which humans have agreed to. It’s not a computer or a bot behind it.”
